Marketing Manager Animal Nutrition / Flour and Feed
- Develop, Drive and Adjust the category's single or multi brand portfolio marketing long term winning strategy for respective category.
- Drive effective strategy implementation in terms of new product introductions, product relaunches, packaging developments, pricing strategies, availability and go to market strategies and promotional support both above, below the line and in store or direct to consumer including digital and community marketing.
- Manage the internal network of functions and resources (sales, finance, operations, R&D, Supply chain and management). Manage the external network of providers such as an advertising agency, PR, Media, Market/Consumer Research.
- Maintain and update company intelligence regarding market, trade channel, customer, consumer, competition
- Work closely with Sales and other departments to maximize sales and develop new products and markets with the optimum investment in marketing activities.
- Hold and deliver the Brand and Category profitability as a result of effective marketing.
- Develop and implement a marketing and sales strategy in order to meet established sales or market share targets.
- Effectively market products/services by conducting market research, overseeing product development and design, setting prices, launching new products, overseeing advertising campaigns and monitoring sales performance.
- Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the products/services.
- Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas, identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organization (for example manufacturing, supply chain and quality control) to implement these changes.
- Work with the Sales Department to prepare sales forecasts and budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of the products/services.
- People management: responsible for the overall Marketing team, including appropriate staffing levels, recruitment and development of individuals
Apply Now
http://goo.gl/0SrFCf
- Drive effective strategy implementation in terms of new product introductions, product relaunches, packaging developments, pricing strategies, availability and go to market strategies and promotional support both above, below the line and in store or direct to consumer including digital and community marketing.
- Manage the internal network of functions and resources (sales, finance, operations, R&D, Supply chain and management). Manage the external network of providers such as an advertising agency, PR, Media, Market/Consumer Research.
- Maintain and update company intelligence regarding market, trade channel, customer, consumer, competition
- Work closely with Sales and other departments to maximize sales and develop new products and markets with the optimum investment in marketing activities.
- Hold and deliver the Brand and Category profitability as a result of effective marketing.
- Develop and implement a marketing and sales strategy in order to meet established sales or market share targets.
- Effectively market products/services by conducting market research, overseeing product development and design, setting prices, launching new products, overseeing advertising campaigns and monitoring sales performance.
- Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the products/services.
- Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas, identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organization (for example manufacturing, supply chain and quality control) to implement these changes.
- Work with the Sales Department to prepare sales forecasts and budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of the products/services.
- People management: responsible for the overall Marketing team, including appropriate staffing levels, recruitment and development of individuals
Apply Now
http://goo.gl/0SrFCf
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