Digital Marketing Executive SEM SEO & ASO
Job Description
Responsibilities
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Education
College Graduate
Required Skills and Qualifications
Minimum 1 year experience
Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Up-to-date with the latest trends and best practices in SEO and SEM
Strong analytical ability and experimental spirit
High level of experience in data analysis techniques, as well as excellent knowledge of data sources.
Strong proficiency with Microsoft Excel, Word and PowerPoint for producing client reports and presentations.
Excellent analytical, critical-thinking and problem-solving skills
Attention to detail.
Passion for data and using data to inform strategic planning.
Superior organizational skills and attention to detail
A glass-half-full outlook that contributes to our company culture
Years of experience
This job requires from 1 to 5 years of experience.
Location
Egypt - Cairo
Position Type
Full time
Responsibilities
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Education
College Graduate
Required Skills and Qualifications
Minimum 1 year experience
Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Up-to-date with the latest trends and best practices in SEO and SEM
Strong analytical ability and experimental spirit
High level of experience in data analysis techniques, as well as excellent knowledge of data sources.
Strong proficiency with Microsoft Excel, Word and PowerPoint for producing client reports and presentations.
Excellent analytical, critical-thinking and problem-solving skills
Attention to detail.
Passion for data and using data to inform strategic planning.
Superior organizational skills and attention to detail
A glass-half-full outlook that contributes to our company culture
Years of experience
This job requires from 1 to 5 years of experience.
Location
Egypt - Cairo
Position Type
Full time
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